Todd Henderson, president and co-founder of INK, a full-service advertising and marketing agency, www.inkagency.com, announced today the agency has named Shannon Schofield to the newly created position of Director of Digital Operations and Adrienne Williamson as Associate Creative Director. Additional new hires include Brooke Briggs as Senior Project Manager and Brian Klein, who will serve as the Social Media Specialist.
As Director of Digital Operations, Schofield will be responsible for overseeing digital strategy and planning, search marketing, analytics, coding and quality assurance for all of the agency’s clients. Schofield will report to Henderson. Previously, Schofield was VP of Digital Execution at Ignite Health, where she led all project management, resource management and operations for the company’s California and New York offices.
As Associate Creative Director, Williamson will be responsible for art direction across all of INK’s clients. She brings a strong integrated background with a heavy digital emphasis to INK’s award-winning creative team. She will report to the agency’s Executive Creative Director, TJ Bennett. Prior to INK, Williamson was Associate Creative Director at Modal Digital Agency. Previous clients include Verizon, NFL, Disney, Hewlett-Packard and Bausch & Lomb.
As Senior Project Manager, Brooke Briggs will be responsible for leading internal client teams through the quality execution of deliverables. She will report to Schofield. Prior to INK, Briggs was the manager of Idea Services, the research and development arm of Palio+Ignite. There she oversaw the department and facilitated client gamestorming events. Previous clients include Johnson & Johnson, Gilead, Lilly, Merck and Bristol-Myers Squibb.
As INK’s Social Media Specialist, Klein will primarily manage the online communities for the agency’s clients, reporting to Schofield. Klein started his career as an IT specialist at UC Davis and has written academic research on social media communications.
“Our agency has experienced tremendous growth this past year and Shannon, Adrienne, Brooke and Brian’s experience and knowledge will help us better serve our clients,” said Henderson.