Insights Into<br />
Modern Marketing

Insights Into
Modern Marketing

INSIGHTS

July 06, 2015

Rise of the Machines: How to Embrace The Data and Marketing Tool Revolution

“Listen, and understand. That terminator is out there. It can’t be bargained with. It can’t be reasoned with. It doesn’t ...
September 15, 2014

US Airways' Graphic Mistweet is a Lesson in Reputation Management

Earlier this year, an enormously inappropriate tweet landed on the official US Airways Twitter feed (pun most definitely intended) and ...
September 12, 2014

To Tweet, or Not To Tweet?

On every September 11th since 2002 I’ve said to myself, “I can’t believe it’s been X years already.” I’m sure ...
June 09, 2014

Apple's Post-Jobs Ads: Underscoring Their Need for Vision

It’s hard to link just one person to a company’s every success. Of course it takes a team to achieve ...
May 15, 2014

Creative departments should do more than “creative”.

What did you do today? Make an ad? Design a website? Craft a killer email? Congrats, you’ve done part of ...
May 06, 2014

Wait. What Was My Point?

Behold, my desktop. As I write this, I have the following windows open on my laptop: four browser tabs, including ...
May 05, 2014

Brands get creative (or lazy) for Star Wars Day Social Media Posts

Take Vans for example. They had a really relevant, interesting, funny Vine video for Star Wars Day. It didn’t say ...
May 01, 2014

INK Agency Tapped To Support OC Department of Education’s E-Cig Awareness Campaign

INK, one of America’s fastest growing full-service advertising and marketing agencies, has been tapped by the Orange County Department of ...
April 30, 2014

A little magenta never hurt anybody.

At first, my job sounds a little superficial—as an Art Director I specialize in “making things pretty”. I’m the Tyra ...
April 30, 2014

INK AGENCY TAPS SHANNON SCHOFIELD FOR NEWLY CREATED POSITION OF DIRECTOR OF DIGITAL OPERATIONS; NAMES ADRIENNE WILLIAMSON AS ASSOCIATE CREATIVE DIRECTOR

Todd Henderson, president and co-founder of INK, a full-service advertising and marketing agency, www.inkagency.com, announced today the agency has named ...
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